Your Dream | Our Commitment

What we’re about

Ruby Link is a non-profit organization which identify young, talented and upcoming rugby players throughout S.A, consult with the parents and schools, help with the decision-making process by providing all the necessary support and guidance. We provide and look after the well-being of these players while getting the highest quality training, education and life skills to become a player of international standards and a young man with integrity, perseverance and commitment.

Our Strategy


To provide a service and support to the rugby community, to raise individual brilliance through financial support, ethics, sportsmanship, commitment, leadership, life coaching, academic support and perseverance. Outstanding results on and off the field and ultimately achieving individual excellence.


To achieve preferred provider status on identifying, parenting and support young talented players throughout their senior school phase, manage, placement and recruitment for senior level rugby, academic and social responsibilities. To provide quality coaching to develop S.A’s upcoming talent through various training structures partnered with life coaches, rugby coaches, competitive and successful schools and ultimately provincial level partners. To attract, develop and maintain quality, passionate and competitive players.

Our Journey

The topic was raised on a Saturday morning when a rugby match took place. We noted a few talented players in the less privileged side. The question was raised: HOW SUCCESFUL CAN THIS KID BECOME IF HE WAS COACHED BY THE BEST, HAD SOMEBODY LOOKING AFTER HIS WELL-BEING AND HAD THE PRIVILEGE TO PLAY FOR A WELL-KNOWN SCHOOL WHERE HIS TALENT WILL BE NOTICED AND REWARDED?  The directors and members of Rugby Inc. are former International, Craven week, Currie Cup and Varsity cup players who have a passion for the game and especially on school level, who’s own kids have the privilege of playing for successful schools. We have over 30 years combined coaching experience.

Other than profitable organizations, we decided to start a non-profit organization, catering for kids with the ability and talent to become legends on the field but don’t have the support or infrastructure to their availability to pursue their goal.

Rugby Link then became a reality.

Our Values

Our Team


Johnny Bester



Peter Moila

Executive Director Operations


Lesley Makhubela

Non-Executive Director


Jaco v.d. Westhuizen



Francois v Wyk

Coaching and scouting


Barry Bester

Marketing and Scouting


If you as a company or individual wants to be part of this initiative,

give us a call today for a comprehensive touchdown presentation.